Transforming
Subscription,
Sharing & Rental
Businesses
Worldwide
Strategic consulting and enterprise platform
execution for recurring-revenue models.
Build. Scale. Transform.
With over 30 years of unparalleled expertise, Woongjin empowers global enterprises to build,
scale and transform their subscription, sharing and rental business models.
Our end-to-end platform solutions drive operational excellence and sustainable growth.
Who We Are
Woongjin is a global consulting and enterprise solutions partner, specializing in transforming subscription, sharing, and rental businesses.
With deep roots in Korea’s advanced rental ecosystem, we empower companies worldwide to build, scale, and transform their recurring-revenue models.
Key Footprint Highlights
and rental business models, Woongjin provides unparalleled
strategic insights and execution capabilities for sustained growth.
Woongjin draws from a rich heritage of innovation in the domestic rental market,
driving global best practices and technological advancements.
we offer localized support and market-specific strategies
to ensure successful expansion and regional adaptation for our clients.
and lifestyle sectors, enabling us to adapt proven solutions
and anticipate unique challenges across various industries.
What We Do
Business Consulting
Our strategic consulting services guide you through every step of your recurring-revenue model transformation.
Market Insights &
Strategy
In-depth market analysis, competitive benchmarking,
and strategic positioning
to identify new opportunities.
Business Model
Design
Crafting innovative subscription, sharing,
and rental models tailored to your market
and customer needs.
Service Blueprint &
Process Optimization
Detailed mapping of customer journeys
and operational processes
to ensure seamless service delivery.
KPI Frameworks &
Performance Metrics
Developing robust key performance indicators
and reporting structures to track success
and drive growth.
Go-to-Market Roadmap &
Launch Support
Comprehensive planning and execution support
for successful market entry and product launches.
Impact Statements &
ROI Analysis
Quantifying the business value and
return on investment of new models and
platform implementations.
WRMS Enterprise Platform
The Woongjin Rental Management System (WRMS) is a comprehensive platform built to unify processes and scale operations.

Contract Management
Automated lifecycle management for rental,
subscription and service agreements.

Billing & Payments
Flexible billing cycles, multi-currency support
and integrated payment gateway solutions.

Asset & Inventory
Real-time tracking and management
of physical assets throughout their entire lifecycle.

Customer Relationship
Centralized customer profiles, communication history,
and service request tracking.

Operations & Logistics
Optimized scheduling, delivery, installation
and maintenance workflows.

Analytics & Reporting
Dashboards and custom reports
for data-driven insights into business performance.
Client Outcomes
Discover how Woongjin has empowered leading enterprises to transform their subscription, sharing, and rental businesses.
LG Electronics
Accelerated enterprise foundation
for subscription business launch,
ensuring rapid market entry
and seamless operational integration.
Coway
Enhanced WRMS platform capabilities,
driving significant operational
efficiency and scalability
for their extensive rental services.
SK Magic
Optimized system integration leading
to substantial efficiency gains across
customer service, logistics,
and supply chain management.
Lotte Rental
Developed robust service support
frameworks, improving customer
satisfaction and retention rates
for diverse rental product portfolios.
Why Woongjin :
Our Unmatched Value Proposition
-
Deep Specialization
Leveraging over 30 years of domain expertise in subscription, sharing,
and rental models across diverse industries. -
Integrated Execution
Seamless blend of strategic consulting and robust
platform implementation (WRMS) for end-to-end solutions. -
Proven Delivery
Track record of successful project execution
and tangible client outcomes across multiple global markets. -
Southeast Asia Hub
Strategic presence and deep regional insights
for effective localization and expansion in SEA markets. -
Deployment Flexibility
Agile and adaptable deployment strategies tailored
to unique business needs and technological environments. -
End-to-End Journey
Comprehensive support from initial strategy formulation
through operational excellence and continuous improvement.
Empowering businesses with clarity
and certainty in every operational decision.
Global Presence
Woongjin leverages deep regional insights and on-ground expertise to empower businesses worldwide.
Our strategic presence in key global markets enables seamless expansion and effective localizationWoongjin leverages deep regional insights and on-ground expertise to empower businesses worldwide. Our strategic presence in key global markets enables seamless expansion and effective localization of recurring-revenue models, driving sustainable growth for our partners.
of recurring-revenue models, driving sustainable growth for our partners.
Korea
Woongjin
Address. 6~9F, 16F, 24, Cheonggyecheon-ro, Jung-gu,
Seoul, Republic of Korea Website. www.woongjin.com
USA
Woongjin, Inc.
Address. 6301 Beach Blvd Suite 350,
Buena Park, CA 90621 Website. www.woongjininc.com
Malaysia
Woongjin Asia
Address. Unit 10-07~09, Mercu Aspire, KL Eco City,
59200 Kuala Lumpur, Wilayah Persekutuan KL Website. www.woongjin.com.my
2026 Highlights
Discover Woongjin's cutting-edge solutions and strategic insights for transforming subscription, sharing, and rental businesses at CES 2026.
Join us to explore how we can accelerate your recurring-revenue models.
Key Content
at the Booth
and optimizing recurring-revenue business models tailored to your market.
for subscription, sharing, and rental operations.
for businesses targeting Southeast Asian economies.
sharing, and rental industries from our experts.
Ideal Audience
Segments
and platform offer end-to-end support.
Businesses aiming for strategic growth and localization in the vibrant Asia Pacific markets will find our expansion programs invaluable.
our WRMS platform provides the necessary tools.